Embrace Finance is a non-profit social enterprise working with grant-makers, registered charities and social enterprises to build financial confidence and financial resilience.
Bald Designs were approached by Liz Pepler, Founder and Director, to quote on rebranding her company. With Liz working in London and Bald Designs based in Worthing, the approach is always the same for us.
The most important part of the design process is the initial meeting, discovering what is liked by the client and what is not. Discussing where the original brand identity came from, why it was chosen and what is needed to go forward. For Liz it was the venn diagram, for us it was scaling back the amount of colours in the original logo, choosing the right font and ensuring the overall brand identity and logo represented all that her company has to offer.
I was delighted that the font chosen was Neue Kabel as I love the cut by Marc Schütz of Rudolf Koch’s 1927 design. The clean modern lines and distinctive letters, like on the ‘a’, ‘b’ and ‘g’ add strength to the type for this brand.